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The Jets pen landmark deal with casino operator MGM Resorts International shortly after 888 advertising tie-up

The New York Jets and MGM Resorts International today announced a “first-of-its-kind” integrated gaming partnership that makes the casino and hospitality operator the official gaming partner of the NFL team.

The announcement about the Jets/MGM tie-up arrives shortly after reports emerged that the team has joined forces with online gambling operator 888 Holdings in a sponsorship deal that is yet to be announced officially.

In addition to a traditional casino sponsorship, the Jets’ deal with MGM also involves the I Called It mobile game which allows fans of the NFL team to answer questions about Jets games. The game is sponsored by MGM’s mobile app Play MGM and is available exclusively in the Official New York Jets App. It is free to play and provides Jets fans with the chance to win different prizes. However, it does not allow them to wager money on Jets games.

As part of the deal, MGM will be designated as the official gaming partner of the NFL team. In addition, the casino operator will sponsor and be offered access to the Jets 360 Production Studio, where the team films dedicated digital media and television content. The Jets’ home stadium, MetLife Stadium in East Rutherford, New Jersey, will feature MGM signage.

Jets season holders and members of the Jets’ rewards program will be treated to entertainment experiences and hotel rooms at MGM resorts around the nation, including Atlantic City’s Borgata, as part of the newly penned partnership between the football team and the gaming and hospitality giant.

It also became known earlier this week that the Jets have secured a sponsorship agreement with online gambling operator 888. While an official announcement about the tie-up is yet to be made, 888 banners can now be spotted at MetLife Stadium.

The NFL changed its advertising policies in early September to allow teams to join forces with casino companies and thus boost their advertising revenues. However, under the new rules, the sponsorships should not promote and involve sports betting in any way.

888 currently offers online casino, poker, and sports betting services, and its wagering offering was what drew criticism as the company’s tie-up with the Jets was unveiled. Supporters of the partnership have pointed out that it does not violate the NFL’s advertising rules as 888’s sports betting business is not directly promoted. However, opponents have argued that the deal definitely crosses the line.

The New York Jets are not the only team to have partnered with gambling companies since the NFL relaxed its rules. The Dallas Cowboys joined forces with WinStar World Casino in Oklahoma in early September, while the Baltimore Ravens inked a deal with Horseshoe Casino Baltimore.

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William Hill looks to expand European presence, diversify revenue mix, improve online performance with MRG marriage

William Hill today announced that it has made a cash offer to acquire Malta-headquartered online gambling operator Mr Green & co AB (MRG) as the British bookmaker is seeking to bolster its digital arm and amid tumultuous times for the UK gambling industry.

William Hill has offered to buy the online gambling company, which is based in Malta but hails from Sweden, for SEK69 per MRG share or a total consideration of SEK2.8 billion (approximately £242 million).

Assuming approval by Mr Green shareholders, the deal is expected to be finalized in January 2019. In a statement from earlier today, MRG has notified that its Board of Directors has unanimously recommended that the company’s shareholders accept the offer.

The transaction will extend the international footprint of William Hill’s online business and will help it establish presence in new markets. MRG’s online gambling brands Mr Green and Redbet currently operate in 13 markets, including Italy, Denmark, and the UK. The Malta-based gambling group has also applied for a license in Sweden.

In a statement from earlier today, William Hill has lauded both MRG’s sports betting and casino products and has pointed out that pairing with the company would allow it to strengthen its digital business, improve its revenue mix, and reduce its exposure to the UK gambling market, which is set to go through massive regulatory disturbances next year with the expected cut of the maximum FOBT stake and the implementation of a remote gambling duty hike.

Commenting on the offer, William Hill CEO Philip Bowcock said today:

“This proposed acquisition accelerates the diversification of William Hill – immediately making us a more digital and more international business. MRG will provide William Hill with an international hub in Malta with market entry expertise and strong growth momentum in a number of European countries. William Hill will move from a single brand to a suite of brands that can maximise growth opportunities moving forward in new and existing markets.”

The British bookmaker expects the deal to be accretive to earnings from year one of ownership before synergy benefits. It also anticipates synergy benefits of no less than £6 million per year. The synergy benefits are expected to be achieved progressively, with full delivery being anticipated by the third year after the completion of the acquisition.

The UK gambling industry is facing massive regulatory challenges as Chancellor of the Exchequer Philip Hammond announced that the government will look to offset the losses from the planned cut of the maximum FOBT stake from £100 to £2 with an increased Remote Gambling Duty rate. Both changes will take force in October 2019 and come as part of Chancellor Hammond’s new Budget. Online gambling operators currently pay a 15% tax on gross gambling yield, but after the announced hike they will be required to contribute 21% of their GGY to the nation’s coffers.

Both the looming crackdown on the highly controversial FOBTs and the recently announced tax hike will hit William Hill’s profitability significantly. The British bookmaker owns one of the nation’s largest chains of betting shops with FOBTs, but its digital business has only shown mediocre performance over the past several years.

The introduction of the 15% Point of Consumption tax in 2014 sparked an unprecedented wave of merger and acquisition deals in the gambling industry. As a result, six of UK’s largest gambling companies paired to better position themselves in the changing landscape. The FOBTs clampdown and the new tax rate could certainly unleash a second wave of M&A activity and William Hill could become the main initiator of that wave.

Questions and comments about the plausibility of a marriage between William Hill and MRG have emerged immediately after the British bookmaker announced its intentions earlier today. While many would consider William Hill’s decision to acquire MRG a bit unexpected and its £242-million offer a bit too high, it should be said that the latter company has performed more than well over the past year. It has strengthened its position in the lucrative Nordics, has improved significantly its gaming product and has diversified its offering with a sportsbook, and has thus improved its financial performance.

William Hill will thus benefit from the addition of more brands to its portfolio and of revenue from European markets. It is also important to note that the proposed acquisition of MRG comes at a time when the British bookmaker is looking to cement its position in the recently liberalized US sports betting market.

William Hill has begun to gradually expand its sports betting presence beyond Nevada, where it has been operating sportsbooks for many years, and in other states where sports betting has become legal following the mid-May SCOTUS ruling that annulled a long-standing wagering ban. The company recently struck a deal with US casino operator Eldorado Resorts to lock up access to 23 million customers across the US. The deal has also made the British company Eldorado’s exclusive sports betting and online gambling partner across its 26 casinos in 13 states.

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Yet another NFL team joins forces with a casino operator as the league relaxes gambling advertising rules

The New York Jets have penned a sponsorship deal with online gambling operator 888 and football purists are not happy about it, news outlet the New York Post reported on Monday. The deal is set to be officially announced later this week, but 888 banners have already appeared outside MetLife Stadium in East Rutherford, New Jersey, the home stadium of the New York Jets.

Following the mid-May ruling of the US Supreme Court that struck down a federal ban on sports betting, the NFL reversed ahead of the new season a long-standing ban on casino advertising, allowing teams to partner with casino operators and advertise those in exchange for financial contributions.

However, the NFL rules still prohibit sports betting operations from being advertised by football teams. Aside from casino games, 888 also offers poker and sports betting services. Critics of the partnership between the Jets and the online gambling operator have argued that the fact that it offers wagering products crosses the line and violates NFL’s gambling advertising rules.

As mentioned earlier, the tie-up between the Jets and 888 has already manifested itself in the form of several orange banners displaying the 888.com logo outside MetLife Stadium. Sources familiar with the deal have told the New York Post that the banners do not violate league advertising rules as they do not specifically refer to 888sport, the gambling operator’s online sports betting operation.

However, critics have pointed out that the banners were “dangerously close to flouting the rules.” The deal is expected to be announced later this week, which means that more details about its scope are to emerge.

According to Keith Whyte, Executive Director of the National Council of Problem Gambling, advertising partnerships of this kind can have a big and lasting impact on young fans of football who go to the games. He told the New York Post that children and young people “will become much more inclined to see gambling as being part of the game.”

The four major sports leagues – MLB, NBA, NFL, and NHL – were long opposed to sports gambling, arguing that the activity threatened the integrity of sports. However, the US Supreme Court ruled this past May against the leagues and annulled the long-standing federal sports betting ban. Since the ruling, league officials have softened their stance on the wagering issue and have been seeking a share of the proceeds generated from sports betting in the form of an integrity fee and advertising revenue, among other things.

The NFL decided to relax its advertising rules ahead of the new season, allowing teams to take advertising money from casinos. The Dallas Cowboys became the first team to align itself with a casino operator in early September, thus making history. It joined forces with Oklahoma-based WinStar World Casino.

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Evolution Gaming, leading provider of Live Casino solutions, has announced that it has signed an agreement that will see Evolution power The Stars Group’s online Live Casino services for players at PokerStars CasinoNJ.com in New Jersey, USA. The Stars Group is a long-standing Evolution customer operating a dedicated Live Casino environment for PokerStars Casino at Evolution’s main central European studios ...

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A large part of the New Jersey sports betting success story can fit in the palm of your hand. Mobile betting becoming the crux of Garden State wagering.

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MGM Resorts picked up a second major sports league as a sports betting partner. Its non-exclusive deal with the NHL allows for databse sharing, advertising.

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Popular gaming solutions supplier Yggdrasil deals with Fantasma Games as its third studio partnership to join the YGS Masters program. Fantasma Games is a young and exciting Stockholm based studio with great game ideas and ambitious future plans. As Yggdrasil deals with Fantasma Games the partnership’s first games will be launched in 2019 using Yggdrasil’s proprietary promotional tools, BOOST®. The ...

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The lack of solid regulation in the Ukrainian gambling and betting industry has resulted in a booming underground gambling business while millions of dollars are going down the drain. According to local media reports, hundreds of gambling facilities disguised as lottery offices, are freely operating across the country.

Officially, almost all forms of gambling are banned in Ukraine with only licensed lotteries allowed to operate. Since 2009, when the Verkhovna Rada (the name of the Parliament) passed the ban into law, however, there have been multiple reports of existing underground gaming facilities. By July 2009, more than 6,000 illegal slot machines had been confiscated from dozens of illegal establishments. Investigations led to over 200 criminal charges. Things have not changed a lot since then.

In an article, the Kyiv Post uncovers what turns out to be a widespread scheme for illegal gambling operations that are carried out freely under the guise of lottery offices. The newspaper describes in details that the lack of clear regulation of the sector has allowed illegal businesses to thrive, nurturing organized crime and corruption. In 2012, according to the publication, the Rada loosened the gambling ban, allowing lottery operators to run gambling activities. During that time, the majority in the Parliament was held by the Party of Regions, the party of former president Viktor Yanukovych who is currently in exile in Russia and wanted by Ukraine for high treason.

As a result of the unfinished reforms in the sector – special legislation and gambling zones were initially considered, operators of underground gaming facilities are now offering slot-like games under their lottery licenses. There are lottery offices in every city and town across the country and many of them only pretend to offer lottery tickets. Although logos of the Ukrainian National Lottery can be seen, there are no lottery products on sale. Interestingly, there are no slot machines visible, as well.

The facilities are, actually, packed with computers – their keyboards are specifically customized to work like classic slot machines. Customers purchase plastic cards that are placed into special slots on the keyboard and the computer instantly turns into a Vegas-style casino game, the Kyiv Post reveals. Only cash is accepted, of course. And authorities seem to be clueless about this simple, yet extremely effective scheme, the paper suggests.

It is impossible to estimate the exact cost of the black market gambling industry to Ukraine’s economy but it is certainly within the six and seven-figure range. The Kyiv Post spoke to Agia Zagrebelska of the Anti-Monopoly Committee who says that the revenues from illegal gambling reach $1 billion a year. According to other foreign experts, underground gaming operators generate much more from their unregulated activity.

Every year, Ukrainian lotteries pay around $2 million in taxes. The tax revenue that comes from lottery winners, on the other hand, is approximately $4 million, which is, by all standards, bizarre. In fact, most things related to gambling in Ukraine is out of the ordinary – there are three operators which held licenses granted by the state, namely MSL, Patriot, and the Ukrainian National Lottery. Their licenses have expired in 2014 but due to a legal loophole, they can operate until new licenses are issued.

Each of the three operators is allowed to run up to 5,000 lottery shops, which suggests that there must be up to 15,000 lottery offices on the territory of Ukraine. In addition, these three operators have extended their permits via franchise to some 180 retailing companies that can sell lottery tickets. As a result, the actual number of lottery offices could not be estimated. At the same time, the Anti-Monopoly Committee says that only 19 percent of them sell lottery products, while the rest functioning like gaming facilities or betting shops. Overall, the underground gambling scene seems to be thriving in Ukraine and the state is losing millions of dollars due to the lack of oversight and resolution to come up with a new legal frame.

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The New Jersey Devils are the first NJ pro team and the second NHL to team up with a sportsbook. The organization recently signed a deal with William Hill.

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On November 7-8, current operators, as well as new market entrants, will gather in Madrid for the 2018 Gaming in Spain Conference. Can you afford to miss it? Register Now https://conference.gaminginspain.com/ ! Why new AND current operators should attend This year’s Gaming in Spain Conference will feature: • a discussion of the potential for large tax reductions for Ceuta and ...

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The Philippines’ Department of Justice has said that in order to enforce his “no casino” policy on Boracay Island, president Rodrigo Duterte should issue an executive order. Such an act will be the fastest and most efficient method for halting the casino operations on the island, which reopens for foreign tourists on Friday.

Representatives of most public institutions and local authorities seem to be in line with the Duterte’s idea of no more casinos on Boracay. Following a six-month shut-down for an environmental clean-up and rehabilitation, the island is finally reopening this week. Authorities have set new rules regarding waste disposal, watersports that may harm the ecosystem, smoking and drinking. Being a vocal opponent of gambling, President Duterte also said that the island should be “free of casinos” when it opens.

Earlier this week, the local gambling regulator PAGCOR (Philippine Amusement and Gaming Corporation) was said to have been urged to cancel the existing casino licenses and to stop issuing new ones. The request had come, according to media reports, from the Boracay Inter-Agency Task Force, a body that was specifically created for the purpose of assessing the environmental damage on the island and devising strategies to address the problem. Local newspaper The Philippines Star said that the regulator has made a decision to immediately suspend all gambling licenses on Boracay.

Now, it is possible that such actions may not be entirely legal. In a letter published Thursday, the Department of Justice recommends that President Rodrigo Duterte issues an executive order, that would allow him to stop the casino operations on the island.

According to the Department of Justice, Duterte’s “no casino” policy has to be implemented carefully and through a presidential executive order. In a recommendation letter dated from October 8, Justice Secretary Menardo Guevarra writes that the President has the authority to limit casino operations on the island. The letter is an eight-page legal opinion that comes in a response to a query by the Department of Tourism, which is concerned about possible legal repercussions resulting from the revocation of casino licenses.

In the legal opinion, Guevarra explains that the President may direct the PAGCOR by an executive order to revoke the licenses already granted and to prohibit the issuing of new permits. He also points out that the provisional licenses granted by the regulator are not contracts and are, therefore, not legally binding for the government. Casino licenses can, then, be “granted, revoked” or their renewal withheld by the regulatory body instantly.

Meanwhile, Macau-based casino giant Galaxy Entertainment Group is planning to build a large integrated casino resort on Boracay. It was granted a casino license just a month before the temporary closure of the island. Galaxy Chairman Lui Che Woo explained that the casino facility would be just a small part of the complex and that the complex would, in fact, focus on the leisure and entertainment offerings.

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Apple finally approved the New Jersey sports betting apps of BetStars, 888 Sport NJ, and playMGM for inclusion in the Apple App Store.

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Yggdrasil's new slot, Dark Vortex, delivers unique features and launches just in time for operators’ Halloween campaigns.

Not all days work out well for sportsbooks. Week 7 of the NFL season proved that. Playing at home as 3.5-point underdogs, the New York Jets rolled over in a 20-point loss to the Minnesota Vikings. The Chicago Bears entered as two-point dogs against the visiting New England Patriots, but a Hail Mary fell one-yard shy of potentially sending the game to overtime … Continue reading "Hitting Paydirt: Hail Caesars Sportsbook For NFL Week 8 In NJ Sports Betting"

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Following the creation of a joint venture in July 2018, MGM Resorts and GVC Holdings announced this week the appointment of Adam Greenblatt as the venture’s Chief Executive Officer. Greenblatt has previously served as Director of Corporate Development & Strategy for GVC Holdings Plc, but he also possesses in-depth knowledge and expertise in sports betting and online gaming from his position at Ladbrokes.

His promotion to the executive leadership position was announced on Tuesday in a combined corporate communication, pointing out his long experience in the gambling and entertainment industry. Greenblatt will now serve as CEO of the recently established joint venture between the American gaming and hospitality giant MGM Resorts International and Isle of Man-headquartered GVC Holdings PLC, which owns major gaming and sports betting brands, including Coral, Ladbrokes, bwin, Crystalbet, partypoker, and CasinoClub.

The joint venture was formed this summer for the purpose of creating a leading sports betting and interactive gaming proposition for the US market, according to the press release. It is hardly a surprise that Adam Greenblatt has been chosen to lead MGM GVC Interactive, considering he has played a “significant role” in its creation during his job as a Director Corporate Development & Strategy at GVC Holdings. His career, however, did not start at GVC and has been much more interesting.

After studying Business Science at the University of Cape Town, Greenblatt worked as a Chartered Accountant in the UK with Arthur Andersen. He then focused on mergers and acquisitions at international investment bank Rothschild where he oversaw deals in the leisure sector. In addition, Greenblatt was Director of Corporate and Strategic Development at Ladbrokes from 2010. According to the press release, he was in charge of “defining transactions” for the company such as the strategic partnership with Playtech, the acquisitions which created Ladbrokes Australia and the successful merger between Gala Coral and Ladbrokes in November 2016.

Rumors about the partnership between MGM Resorts and GVC emerged in late July and it the two companies soon confirmed the creation of MGM GVC Interactive. The joint venture has its headquarters in the United States and is formed with an initial investment of $100 million made by each of the partners. According to the initial statement by GVC, the new business would have access to 15 states within the US and a potential audience of 90 million people.

In reality, MGM GVC Interactive will take advantage of all U.S. land-based and online sports betting and poker tournaments, real money and free-to-play casino gaming. It will integrate both companies’ customer loyalty programs. Commenting his new position as CEO, Adam Greenblatt said that he would transform the joint venture into the most “dynamic and successful” company in the industry, considering MGM GVC will profit from the combined brands, technology, and market reach.

The new venture is looking at the rapidly evolving US sports betting market following the United States Supreme Court’s decision in May to lift the federal ban on sports wagering. GVC is one of the several UK-based bookmakers that are now focusing on the new opportunities in the US as more and more states are passing legislation that allows wagers on sports.

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The World Poker Tour and partypoker Live will be co-hosting five poker events next year, including the popular WPT Barcelona and the first ever WPT festival in Russia. The two brands announced they are extending their partnership in 2019, offering players in Canada and Europe various live poker formats at all buy-in levels.

On Tuesday, the World Poker Tour (WPT) released details regarding their schedule for 2019, revealing brand new festivals that will be held in co-operation with partypoker LIVE. In an official statement, Adam Pliska, CEO of the World Poker Tour, announced that they will be expanding their relationship with the online poker room and will be adding more locations to the current list of events. Most notably, the two brands will co-host WPT Russia, the first ever WPT festival in the country.

ICYMI, WPT and @partypokerlive are teaming up for five events in 2019 across Canada and Europe. https://t.co/d3wtdBT013 pic.twitter.com/u4ZlEBNsrX

— World Poker Tour (@WPT) October 24, 2018

The announcement has naturally attracted the attention of European players who will be able to take part in various WPT500, WPTDeepStacks, and WPT Main Tour events. WPT and partypoker are currently among the largest and most respected poker brands in the industry, and their names and reputation only drew in thousands of poker pros from all over the globe. The popularity of their events means, of course, much larger prize pools than the prizes advertised in standard live tournaments.

WPT also said that at some of the events, players will have the opportunity to use partypoker LIVE Dollars. This is a flexible currency, introduced by the online poker network, and it can be won in online satellites and later used by players for buy-ins, travel expenses and hotel reservations for the partypoker LIVE events.

There are currently five events scheduled for 2019 and they will be co-hosted by WPT and partypoker LIVE. Casino Sochi in the Russian summer resort will be the opening stop on the schedule, with WPT Russia running from January 18 to January 27. The Main Event will start on January 21 and will feature a $3,300 buy-in and a guarantee of $1,500,000.

Next on the schedule is the beautiful city of Barcelona in Spain, which will welcome WPT Barcelona between March 9 and March 17. The venue will be Casino Barcelona, a regular host of premier live poker tournaments, and players will be able to take part in a wide range of events, including WPTDeepStacks, WPT500, €10,000 High Roller and WPT Main Event.

In April, WPT heads to the United Kingdom for the 17th Season of the WPT European Championship, which will take place from April 6 to April 14 at the Dusk Till Dawn Poker and Casino in Nottingham. It will be headlined by the £3 Million GTD Main Event that will start on April 8.

The next stop on the WPT schedule is King’s Casino in Rozvadov, the Czech Republic, a popular venue that has welcomed plenty of major poker festivals and brands over the years. From August 9 to August 18, it will be home to WPT Germany, a large festival that promises more than €6 million in guarantees.

The fifth and final stop on the tour will be Canada next fall. WPT and partypoker LIVE will be returning to Playground Poker Club in Montreal with an exciting festival that starts October 25 and ends November 3 and a centerpiece CA$5,300 Main Event.

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Gaming technology company serving iGaming operators, land-based casinos and lotteries, Pariplay Ltd. has released a Luxor slot, an original video game that combines cutting-edge 21st century technology with the timeless mystery of the land of the pharaohs. The Tutankhamun-themed Luxor slot features highly innovative in-game features such as expanding reels that increase the pay ways to an exceptional 1,944. iGaming ...

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